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Amazon has a clever trick to make sure your Echo doesn't activate during its Alexa Super Bowl ad - The Verge
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Alexa gives weather for Austin in Super Bowl ad — and a nation speculates about Amazon HQ2 clues - GeekWire
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What is the Amazon Alexa Super Bowl ad, who is in the line-up with Gordon Ramsay, Rebel Wilson and what is the Carly Simon song?
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